One of the things that jumped out to me during this meeting was that almost all individuals took a moment before their presentation to talk about what this year, this company, and this team meant to them. Jeff: That kind of leads into ... we've had a few of the employees on the podcast at this point and one of the things that we like to talk about, especially because we've had people like Eric Donovan who has been there since the basement days at Saratoga Coffee Traders, stuffing envelopes and stuff. That's what my passion is with internet marketing and that's where I spend a lot of my time reading, but even people management and, in some aspect, psychology. I'm like, "Yep, that's what I'm saying. How can we serve our customer better? It was incredible. DEATH WISH COFFEE COMPANY EMPLOYEE SERIES #24 On episode 130, Creator and CEO of Death Wish Coffee Mike Brown returns to the podcast for the third time! But in short, we focused on our people and they stepped up to the plate and did everything they could to make this year special. Jeff: Regardless of that, when you move out, that's the first time in anyone's life when you move away from the nest is you are now your own man. Relentless Devotion was a term we pulled from one of the books we were reading in our team book club last year. "Jeff: It's a different business.Mike: It is. Jeff: Another way to breed success is what you're explaining, the creation of Death Wish Coffee. If you, for instance, had a business and you dissolved your business and the state owed you money, my job would be to reach out to you and be like, "Hey, we owe you money." I was giving out refund checks to people. I've seen 10, 20, 30 companies come in and exit.Jeff: Definitely over 20. We've been doubling in size and revenue for the last five years, year after year. Today, the Death Wish Coffee Company brand evolved into one of the leading names in the coffee world both in the United States and beyond. Something greater of the sum of everybody put together. It's funny when I first started the business, I'm like, "Oh, this is great. THIS MONTH: Austin and Mike talk to actor and director Andre Gower about his documentary on The Monster Squad "Wolfman's Got Nards", One month's worth of the world's strongest coffee and a hand-made ceramic mug. Pickmikebrown.com: visit the most interesting Pick Mike Brown pages, well-liked by users from USA, or check the rest of pickmikebrown.com data below. Mike, a coffee devotee, was on a mission to create the world’s strongest coffee, and he set about trying to achieve this objective. I worked for the comptroller's office. I can’t remember which one, but the term means we will not slow down in our efforts to show love and loyalty to our people. Two years ago, Mike was named the 2017 Entrepreneur of the Year for Emerging Business in New York. I think I was 24, I came out of college. How to make Bulletproof coffee with Deathwish, Meet the team behind the World's Strongest Coffee, A Lighter Shade of Bold: Introducing Medium Roast. DEATH WISH COFFEE COMPANY EMPLOYEE SERIES #24 On episode 130, Creator and CEO of Death Wish Coffee Mike Brown returns to the podcast for the third time! So you have that moment, you give the two weeks, what made you start a coffee business?Mike: For the next year, I didn't do anything. "A week later and you're still like, "Jesus, why did I say that? I did the five-year plan, five or six-year plan. Thanks for continuing to keep Death Wish Coffee in your life and for being a part of an amazing group of people who kick ass. EJ Snyder, we always bring this up, says, "You either win or you learn," you learn and you move on. She gives so much to so many people. Get rewarded by pledging allegiance to The Death Wish Coffee Co.! That was Mike Tyson, actually, who said that. I was talking with him on the phone a lot. Death Wish Coffee Company was created in 2012 when CEO Mike Brown created a strong, smooth, and never-bitter dark roast coffee blend to keep his coffee shop customers caffeinated and ready to go. It was in Hawaii. People are coming in, buying things. Specifically, Death Wish Coffee generated more than a quarter-million dollars in two hours. Focus on what you know and keep going, keep plugging away at it. I don't know if maybe you want to shout out your Twitter handle or something.Mike: Yeah, Twitter handle. I did the same thing in my life. I'm done. That's my opinion and I'm pretty sure that's going to happen. Yikes. Over that time the company, which runs on Shopify Plus — an enterprise ecommerce solution for high volume merchants — experienced a massive spike in traffic as more than 150,000 visitors crammed their way onto the site to order. Mike: Yeah. Dustin: Oh man.Jeff: I'm curious.Dustin: Yeah.Mike: Well, all right. During that time where I wasn't doing anything, I was hanging around coffee shops a lot and I was thinking in the background ... Actually, I had a girlfriend in North Carolina at the time and I was driving back from visiting her ... what an idiotic place to have a girlfriend.Jeff: Oh yeah, long distance.Mike: But great girl, she was. I want to be more successful than the next person and I feel if I take a day off from reading and learning something, someone else is going to get ahead of me. 90% fail miserably or we just can't get the momentum going to drive it to success. I want to continue to provide the best experience for our customer and yeah, if we spread ourselves too thin, they won't get the best experience. Touted as "the world's strongest coffee," Mike told us that it some third party resources even say it's twice the amount of caffeine in … I’m not going to divulge what was said by everyone but a few words popped out quite often. If you take that day off, then the next day you've got to catch up.Jeff: You've got to catch up, yeah. Billion dollar bank accounts, which was kind of cool, because I'm like, "Look at all this money I've got at my fingertips," but not really. Specific examples ... whoops.Jeff: Ping pong balls.Mike: We're sitting at a ping pong table, by the way. Most people are in church or watching football or watching basketball. "Mike: I'll come up with one by the time we're done talking. It's tough to hang in a competitive category. Jeff: Best business ever. 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