They twirl, bend, stretch out their arms, and sometimes even close their eyes as they sway and dance. Based on our work helping hundreds of music schools with their marketing, we can highly recommend two essential design tips: If you’re targeting particular age groups, mention those. As a business, you want to be at the top of those search results to get your music lessons for kids the best chance at getting noticed. This is particularly true when running music activities for children with physical or multiple disabilities, as their needs for accessing and using equipment and instruments can be quite specific. This is not limited to your neighborhood grade school either; use the preschools, the middle schools, the high schools and the private schools as well. Don’t forget to include Facebook in your strategy. An effective marketing plan makes all of this infinitely easier. Aaron Davison from http://www.howtolicenseyourmusic.com/ breaks down how to make 50k a year giving private music lessons. We’re just trying to share some must-do marketing actions that we know have worked very well for our clients. Social media, of course! You will be redirected in a moment, please click the link below if you do not get redirected. If you teach composition and creativity, then advertise that. Over the course of the year, we moved on to more complex lessons that involved learning basic components of music, such as quarter, half, and whole notes. Researchers have also uncovered evidence that suggests the music we heard as teenagers has a greater emotional bind to our brain than anything we’ll listen to as adults. Is there a music store that might help promote your lessons if you recommend that your students go there for supplies? And then – after all of this – you have to re-discover the emotional beauty in the piece, and use it in your performance. If you are teaching piano lessons, you can join an affiliate network like Google Adwords and get your ad posted on sites that sell musical instruments, sheet music, piano benches, or offer instrument tuning etc – just make sure that you geo-target the ad for your location. So, pick a partner and help each other out! [How to promote your music to bloggers] 14. Advertising Your Music Lessons: 12 Steps to a Flood of New Students in 60 Days 1. TikTok has quickly become one of the best ways to promote music online, with over 800 million monthly active users. Music has meant the world to me—both as a kid and as an adult. I’m not saying go and cold call 1000’s of residents in your town, but it might be worth contacting local music teachers in schools, band directors and ask if their students would like lessons. Where can you find a captive audience of youth and teens? Although everything seems to have gone digital, you might be surprised to find out that direct mail postcard campaigns are still incredibly effective. To summarize, we mentioned the following: The whole point of promoting your music studio or school is to get more students, because each student represents a significant amount of income for your business. How do you hit a high note and market to a younger market? To stand out, you need to strike the right balance of engaging with your fans and saving time to actually make music. If you love to teach students to do jazz improv, then advertise that your lessons include this. I’m inspired and well alerted by this article.I really appreciate and I really need more of your help. If you give yourself too much time, you might slack off on your marketing duties or your expectations for attendance might … Try and get in front of the age group you’re targeting by marketing to schools, after-school programs, daycares, and anywhere else kids like to hang out! Playground: Weekends are the best days to go to playgrounds since this is when kids usually spend their time off-school. 60% of consumers have been influenced to visit a promoted website because of direct mail, 39% have tried a new business because of direct mail they received, Direct mail outperforms all digital marketing channels combined by nearly 600%, 92% of Millennials have made purchasing decisions based on direct mail they received, Google follow-up ads can boost ad response up to, Web visitors who are retargeted are 70% more likely to convert. Music is an outburst of the soul. Great advice!http://tomusiclessons.ca/, You’re welcome, Jesse! After studies have shown that kids who study music score higher in math and reading, work better in teams, and even score higher on the SATs and go to college in higher numbers. It refines discipline and patience. Do you offer music lessons for kids? Play a distinctive type of music, such as jazz, opera, or country, and watch what the music inspires in … Paying attention to the design of your marketing materials is very important. … But it does cost money. “Piano Lessons” usually conjures up images of the little old lady down the street who charges $5 per lesson. What’s the first step in marketing your music lessons for kids? Music and math go hand in hand. So everything is in place. If you must demonstrate, that’s ok, but try to keep it to a minimum lest you bore your student. Thanks for reading! Targeting new movers is incredibly effective and affordable, which is always a winning combination. Like in family parks, you can also promote your … Here are the 4 most effective offers according to our exclusive data: Which of the above make sense for your business? In this day and age, Google is the fastest way to find the information you’re searching for. The kiss of death for online music promotion is the thought that all you need to do is throw up some social media profiles and wait for the fans to start pouring in. How to market guitar lessons : Where your customers comes from. Consider hosting an open house where you can introduce newcomers to your facility, talk to them one-on-one, and even have them enjoy a performance to see what they can expect when they add their names to your music lessons for kids. One of our music school clients averages about 42 new music students per month, and another generates roughly 100 new music students with every mailing. Music chose me, not the other way around. Most likely, you can only get new clients through referrals from current clients. Note: If you want to save time and would rather pay someone to promote your music for you, here’s an affordable promo company our readers have had good success with. Promote Dance Through Music. Don’t Promote a Bad Track. Just choose a policy which you are comfortable with, but make sure you are protected for any cancelled lessons at short notice. 11/08/2012 12:36 am ET Updated Jan 07, 2013 The song "Gone" by 'N Sync stops me in my tracks and nearly brings me to tears; this is not because it's a horrible song but because, whenever I hear it, I am reminded of the night my college girlfriend and I broke up for the 15th time. Here’s a way that your music schools for kids will get an A+ from students, parents, and teachers alike! Thanks for sharing. Best of luck to you! What the mailing does is generate leads – most of which will probably visit your website, and that’s where the “new school” comes in. music is poetry, poetry are lyrics to the soul. Caleb is My name from Ghana a degree in Music Education.For sometime now I have had it a battle to promote my school and Studio in Ghana (Mustard School of Music and Production). Think of ways that both businesses could benefit from a partnership and pitch it to potential partners. - Volume 34 Issue 2 - Susan Hallam, Andrea Creech, Hilary McQueen I’m glad you found found this helpful! Thanks for sharing, God bless you. Here are some lessons on how to promote your music. Find Your Audience. Think about the specific demographic you are trying to reach with your advertisements, and where else they might be frequenting in your town. Want to be the top pick in a ‘music lessons for kids’ Google search? Where can you find a captive audience of youth and teens? **Learn Deep House Production with Logic Pro. It is very hard to recover from a crappy … All it requires is consistent effort and considerable patience. For small businesses, it’s surprisingly easy to dominate the local search results. 2. Knowing which group of music lovers you're targeting and which products you're going to promote will dictate the keywords you'll look for and pick. This will only get you so far. Mood Music Tape large pieces of paper to a table or the floor. This feature will get you the results you’re looking for! Define your brand . Yes, bad reviews will happen. Here’s a good guide for handling bad reviews online. For example, if you're into ABBA and all those great '70s songs, then your keywords would contain either the performer's name, the actual song, or the genre. It’s also worth noting that, according to the 2015 Local Consumer Review Survey: Many music studios and schools overlook this simple but highly effective strategy, so you’ll automatically have an edge over any competitors if you take the time to do this. This means that with our Google Maps integration, you’ll come out on top of searches like ‘music school nearby’! My name kufas from Nigeria, I’m a music teacher.Reading this post has really opened my eyes to a new world of social media marketing on music education. But it doesn’t have to affect your business negatively! This offers kids the comfort of trying it out for the first time with a friend and it exposes two people to your school. Make crayons available for each child. Usually if you sign-up for a new account they will give you the first $100 free. For example, state how long you have been playing the guitar, how long you have been giving lessons, music degrees you possess and … Read The Balance's editorial policies. It also acts as the billing middleman between you and the students. in their new area to get everything set up for their family as quickly as possible, and that might include music lessons for their children. Do NOT follow this link or you will be banned from the site! That’s exactly what we do at PostcardMania with our DirectMail2.0 strategy. Grow your music studio numerically (more teaching time) See more students at the same time (group lessons) Have other teachers teach for you (leveraging the time of others) The Choices. It’s much easier for parents to sign their children up for something they have a genuine interest in, so if you can generate that enthusiasm, you’re off to a great start! How you position your classes to potential students is called your brand promise. Up the attendance in your music lessons by making a name for yourself where children spend most... 2. If you have questions or want to discuss the above ideas (or any you might have had while reading this that we didn’t mention), call one our marketing experts at 800-628-1804 today. Post Content Regularly On Your Own Professional Website; 4. Here’s a bare-bones example of what you can send: There are more in-depth and personalized things you can do, like linking directly to your maps listing, that might improve the likelihood parents will review you. Here’s how it works: You figure out what you want to do for your postcard mailing. Unlike traditional music classes, School of Rock's private music lessons and group rehearsals will get students playing and performing rock 'n' roll songs … Postcard mailings? Up the attendance in your music lessons by making a name for yourself where children spend most of their time. Here are a couple of ideas to help attract more students to your music lessons for kids: One strategy to try and appeal to both kids and parents is to offer a promotion where they can try out a class for free. But after almost three years of piano at Orpheus Academy, I understand just how naïve this is. By targeting your audience, using social media, increasing your online presence, getting your name out there and cross-promoting, you’ll be seeing results in no time. You know how difficult it can be to bring new students in semester after semester and continue to grow your music lessons program. Remember to encourage your students’ parents to share their experiences on social media too. Make sure your marketing material features images or videos with smiling kids and happy families. Welcoming potential clients and addressing any concerns right up front, might be just the extra step you need to get your music lessons for kids to that next level. Speaking of which, that leads me to the next point…. These websites are platforms solely … Posting content like music classes, performances, or even testimonials from happy students, will show off what you’re all about. Give yourself a bit of leeway to promote the event, but not too much leeway. We are happy to help! However, with our retargeting ad campaign, even after the visitor leaves, ads that match your postcard mailing will keep appearing as they continue browsing the web, keeping your studio or school front and center. Music is only love looking for words. Which lesson program are you going to look at first? Start small by leaving flyers or promotional material in the class so students looking for extra help can learn about your school, and learn how you can set them up for success. Hopefully, you're engaging in a variety of strategies to marketing your private music practice. Imran, that’s so exciting! YouTube is a must, and I simply can’t stress enough how important it will be for you to get your music on the platform for the masses. Make it affordable enough so that you will get the maximum amount of students. Here are six advanced strategies to promote your classes. One great way to address this is by targeting postcard mailings to new residents moving into the area who have children in the age group you’re looking to enroll. How can you improve your school’s performance in a Google search? The beginning of a new school year is a great time to use this strategy, along with right after the holiday break. Singing. Support Movement With Chants. Or could you offer a discount for clients that frequent both your businesses as an incentive? I’m currently working on the f# minor nocturne! Social … If you don’t give yourself enough time, no one will show up. In fact, many parents may agree that the actual playing of the instrument isn’t the most important part. 1. Hi Caleb, thank you so much for your comment! **Learn Deep House Production with Logic Pro. The app is especially popular among Gen Z, but older demographics have wasted no time hopping on the bandwagon. Contents. Market Yourself As A Business To Business Musician; 2. No matter how you look at it, your school will be at the top of the list in online searches. 6 Benefits of Music Lessons Learning to play an instrument can help your child fine-tune her ear and enhance skills needed for education and social interaction. 50% off selected plan! This can be done through several advertising methods. The more people you get to come through your doors, the more of a chance you have of filling up your classes. Idea #5: Go guerilla Print customized guitar picks with your website … Thanks Joy! As an added bonus, our music school management software tools also allow you to maximize your search results by location. For years, teachers have been putting lessons to music to help their students retain and remember key information. These just the tips I needed for effective promo. Our music school and studio clients have seen great success when they come up with particular deals and offers to advertise on their postcards. They get about 100 new students when they do a postcard campaign consisting of 6,000 cards. There are all sorts of things you can do to promote your music studio, and you might be surprised at how affordable they are. Music and its effect on memory has been a heated debate in the scientific world, but researchers now have evidence that the processing of music and language, specifically memorizing information, rely on some of the same brain systems. I’m so glad you found some marketing inspiration! Talking About … I do like the suggestion about targeting your specific audience when you’re trying to promote your music video. It doesn’t need to be too fancy, but shop around as you get some great deals, especially online. Instructor Bios; Lessons Offered ; … Shift Your Focus . Innovative lesson plans: In the world of the Internet and social media, teaching visual communication is as important as any other type of literacy. Been using Facebook ads and Google Ads, and am itching to do some retargeting as well as SEO in the near future. One method is to contact any music teachers the schools may have. I appreciate your skills. Online Course** 1. It’s a win-win with music lessons for kids! If you have connected with a school, church or community center, talk to the music teacher/coordinator about starting a week-long summer music camp for their students or the students of several schools or churches. Getting people to enroll in your music studio is not easy, especially if you don’t know where to find them. Your profile card will appear in EVERY … This postcard design nets them about 42 new students per month! After all, depending on the type of video and song you made you are gong to have a very specific group of people it appeals to. And yes, your answer can be all of them! Completely agree with you. I have been teaching third grade for 10 years, and during that time, I’ve incorporated music every day in both my lessons and classroom routines. Because it’s such a broad topic, I’m restricting these lessons to outbound marketing or promotion. Get your social media skills to expert status by promoting your music lessons for kids on the platforms they love. Our advice is ALWAYS 100% free and there are no obligations if you just want to talk to us about growing your business school. Six websites that focus on private teachers and tutors. Music is my life. Don’t think search results matter? Remember your target audience! Why not approach music departments with an idea to help their students reach success? Here are seven easy ways that you can incorporate music and technology into your classroom to help make your lessons become … Mike Johnston started teaching private music lessons in a brand new community with no contacts, in this clip he tells you how you can do the same. …their minutes per day of teaching has skyrocketed to over 10,000! You might see an academic boost if your child commits to learning music. If you haven’t considered how important Google searches could be to promote your music lessons for kids, now’s the time! Now that I’m a dad, I’ve been trying to foster a love of music in my own children. Keep the design fairly simple, but you … Others, for whatever reason, will leave your website without taking the desired action. If your music school caters to children and teens, you can get direct access to those audiences through your local schools. Decide up front that you're going to put some time into developing a strategy and that you're going to resist the urge to surf around on Facebook all day and pretend it's work. If that isn’t enough to convince you, maybe these numbers will be: One of our clients mails 12,000 postcards every single month. All Products Manufactured in our USA Printing Plant • Over 260 Hard-Working Employees • 69,800 Square Foot Facility in Clearwater, Florida. 1. Just tell one our expert marketing consultants who you want to target, which design to use, and we’ll pull the list and send the cards for you every single month. Your name and email are required to post. Post videos on Instagram, YouTube, and Tik Tok to capture the attention of the social crowd and highlight your music lessons for kids. To help you with your music studio for … (It was for the best that time.) The stats show that new residents spend lots of money up-front ($9000 on average!) Children move their bodies gracefully and dreamily to slow dance music. Use Social Media. Time to find those students! 6) Promote your business. In order to advertise with a music store, you will need to establish a mutually beneficial relationship with one. We haven’t attempted to outline an entire marketing plan here. **Learn Deep House Production with Logic Pro. To promote your music on Facebook so it has the most impact, follow these Facebook music promotion best practices. Many psychologists call singing the ‘mega-vitamin’ for the brain. When you are ready to start marketing to fill your classes, give my marketing consultants a call at 800-628-1804. A great way to get new students to sign up for lessons is by getting them to check you out and give you a try. How to Promote Music Lessons for Kids 1. Music brings harmony to the world. 1. That seems so old school.”. Studies show that businesses with results on the first page of a Google search, garner 36.4% of web traffic! If you are one of the growing number of music teachers offering lessons online we can help advertise your music lessons world-wide! Let us know if you need any help , Joy Gendusa, very nice tips. We’re one of only four partners in the wellness industry worldwide offering this feature – so it’s also an amazing way to set yourself apart from your competition. Get hold of some business cards with your name, address, phone number, e-mail address and website address. Don’t Promote a Bad Track. Promotion and marketing for business owners seem easy, but not when you realize that it doesn’t reach the right targets. How Prevent Your Child From Quitting Music Lessons. In that way, you can talk to parents directly and encourage them to enroll their children for music lessons. We will not publish or share your email address. It has been incorporated in various forms and activities and is a widely used music therapy tool today. You may be thinking to yourself, “Really? In addition, social skills and … Let them discuss, present ideas, consider points of view and make decisions in order to increase their stakes in their own learning. Here are two ways we think you should approach a partnering strategy to make the most of your marketing. Most fun for me. Online Course** 1. If you implement the following 10 tips and strategies into your music school marketing mix, you’ll be enrolling new students at a record pace in a very short amount of time. The more people who like your Facebook page, the more people you reach with every post. Because it’s such a broad topic, I’m restricting these lessons to outbound marketing or promotion. Some of the biggest include Spotify, Tidal and Apple Music, among many others. Thanks for your comment! 5 Ways To Promote Your Music Teaching Business 1) The ability to communicate and teach effectively 2) The ability to understand marketing and business. Heather McDonald wrote about music careers for The Balance Careers. 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