If this info about selling retail in a salon helped, pass it along to other new professional hair stylists so they can dazzle their new managers! Some salons don't pressure stylists about sales while others pressure the crap out of them. Upsell during booking. Selling retail in a salon isn't the boogie monster it used to be. FOR NOW WE ARE GATHERING INFORMATION TO FORMULATE A PLAN. Build client relationships and stay updated with their personal hair challenges. Few experiment with different looks. They will come right out and give you problems to fix. She will most likely say yes, to at least one of them. Making your retail products available online adds simplicity to your clients’ lives. Selling them retail for style maintenance is doing them a favor. Ability to drive retail sales within the spa operation. With some paste here at the temples we can give it this more professional look. Retail has a much higher profit margin to the salon than service sales do. My take away is get a few products that you absolutely LOVE. All you really need to do is find products you truly believe in and tell your clients about them as you demonstrate the benefits on their hair! Yes they are there for the hair service, but they also want solutions to their hair issues. Do you think I built trust with her? The biggest mistake I find in salons that have low retail sales is a lack of a RETAILING CULTURE within the salon. And passion shows through your body language and speech. Enthusiasm is contagious! Salons can turn a decent profit from the services they offer. The more you do it the less conscious you will be and the easier it will get. Meet the 2019 SALON TODAY 200 honorees in Retail and Merchandising. … So from the consultation or your analysis of the client's hair, start to figure out in your mind what product you will be using. (I love blowing minds when I'm selling retail in a salon. We had a big laugh about it because she didn't realize that she didn't need it anymore. Is the hair dull? Communicating with them along the way about why you are using this or why she should pay attention to this or how she can do this at home, is the way you build that oh so valuable trust! Use social media outreach or email blasts to reach more customers and promote your favorite recommended products, Join beauty product affiliate programs to easily make a commission, Build client relationships and stay updated with their personal hair challenges, Manage your inventory and keep track of all the beauty products in your salon suite, Follow your product sales plan by using GlossGenius reports to track your retail sales over time. You will blow their minds! Do you have any specific concerns about your hair? - Welcome to bargain. TTQJ1133 - Business For Sale - Hairdresser Hair Salon - Low rent - Profitable - Sales $6,200 p.w. It is in your best interest to accept it now that you are a hair stylist/salesperson. Selling retail in a salon is part of the service. Don't you? Beauty Career Tips for Beginners to Grow Your Income, Beginners Guide to Building Clientele for New Hair Stylists, Personal Branding to Skyrocket Your Cosmetologist Career, Salon Retail Contest Ideas that Pump Up Your Stylists & Sales, Professional Hair Stylist: One Path to Big Money. Don't be afraid to speak up. I had a 70 year old lady recently that had a buzz cut. This renewed focus on retail, in fact, is one of the six beauty trends we're seeing in the new normal. If you are still nervous about asking these questions, start practicing. Depending on the type of spa or salon, retail should account for 30 to 50% of your net profit. However, I believe in making things easy on ourselves. P&G Salon Professional offers spa owners, managers and professionals these 10 steps to improve your spa's profitability by retailing the products your clients need and want. Why not do the service you love AND make great money! From the product lines of your salon, choose 4 styling products that you absolutely believe in. At this point, asking for the sale is EASY. Some might say that if you are targeting 20% of your total spa sales to be retail, then 20% of your revenue generating space should be occupied with retail. Doing a quality consultation is valuable in so many ways. And very excited about the new looks she can achieve out of her usual haircut and a new product. We are going to "educate" our client all along the service. These are your go-to products, the ones you can't live without. Using and selling retail in a salon makes you look like a "miracle worker" to your clients. Because these magic 4 will be easy for you to talk about. This means you are helping grow the salon and helping it succeed. Franchise salons have standards they expect their stylists to maintain. You are smiling and she is running her hands through her hair. ", (Get the Rough Paste and demonstrate how much you are using. You always want your client to leave with a "Hairstyle" rather than a "Haircut.". Is there anything about your hair that I can help you with? Everyone has a challenge that you can meet. According to Winn Claybaugh, co-founder of Paul Mitchell Schools, “Per square footage, the footage devoted to selling products [like shampoo and hair gel] is more profitable than footage devoted to service”. Win their trust and you have a fan. There’s five main ways you can bump up your bottom line: Grow your client base; Increase your average dollar sale "Would you like to grab some Rough Paste or Awapuhi Shampoo & Conditioner today, Jeannine?". You can also make money from selling hair care and other salon products. Is the hair frizzy? 2. There is nothing magical about having 4 products as opposed to 7. Since you usually wear your hair with a center part we will start there. Get a product for each need. Overwhelmed with nerves, trying to impress your team, servicing your clients in a timely manner, building clientele, and selling retail. It has an intoxicating fragrance and is sulphite free so it won't strip your color. She wanted to purchase hair spray! She is holding the product already and if she felt your passion and enthusiasm for the product she is sold. A fun and social way to boost retail sales is to throw a product party. Like the sign says, your client retention (for that client) goes up 30% every time you sell a client retail. Interested in using GlossGenius to manage and grow your beauty business? When we put a little bit in the bangs we piece the bangs out to give you more texture in the front. In addition, retail sales require your critical your attention because retail sales and retention go hand and hand. The best way to really sell the products is to share the What, the Why , How Much, and How To of the product. Turn your whole team into evangelists. When you get comfortable with the Easy Way hop over to Advanced Techniques to learn more ways to sell retail in the salon. She has every reason to agree with you. Consultation is Key: Press for the Yes. So will your client. This helps her take mental ownership of the product. For Valentine’s Day, you’ll want to invest in some holiday … Begin with the consultation. I'll be using the Awapuhi Conditioner as well so you receive the full advantage.". Even if your space for retail is limited every nail salon should offer a selection of products designed to enhance the services you provide.

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